Amul Launches High Protein Cubes As New Savoury Snack Option

Amul has expanded its health-focused product line with the introduction of a nutrient-dense savory snack option. The cooperative dairy brand has rolled out a portable snack item designed to deliver substantial nutritional value in every serving.

As amul launches high protein cubes, consumers gain access to a compact 38-gram single-serve package that packs 25 grams of protein alongside 150 calories. Marketed as containing 65 percent protein, each retail box contains five individual packets, complete with a dedicated seasoning sachet to customize the taste.

Flavors and Serving Suggestions

The newly introduced crunchy snack is available in five distinct varieties: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, and Tomato. Beyond consuming them directly as a standalone bite, buyers can incorporate the crunchy cubes into soups, gravies, and bhel dishes to boost both flavor and nutritional content.

Portfolio Expansion

This rollout builds upon the brand's existing health and wellness catalog. The cooperative already markets items such as paneer, dahi, lassi, buttermilk, milkshakes, and whey protein, signaling a continued emphasis on high-protein dietary options.

Priced at Rs 80, the items can be purchased digitally through the official Amul Shop application and online platform.

Sources: Indian Cooperative, afaqs!, CNBC TV18.