Monday, 2 November 2026

Indian Models Embrace Hometown vs Runway Trend in ഫാഷന് World

Indian fashion models are capturing social media attention by sharing viral videos contrasting their rural daily routines with glamorous runway shows.

Indian Models Embrace Hometown vs Runway Trend in ഫാഷന് World

Exploring the Hometown Versus Runway Trend in ഫാഷന്

Indian fashion models are currently capturing widespread social media attention by highlighting the contrast between their ordinary village routines and their glamorous lives on professional runways. Hundreds of models have shared videos over recent weeks that showcase this exact duality, connecting small-town backgrounds with national and international fashion stages.

The viral videos typically open with models dressed in simple everyday attire while engaging in traditional household or agricultural tasks. Scenes frequently feature individuals making chapatis in kitchens, harvesting crops in fields, chopping wood, or carrying water containers. As the background music shifts, the visuals abruptly change to highlight the same individuals walking confidently down illuminated fashion runways wearing luxury designer outfits and professional makeup.

From Village Kitchens to Major Stages

Several prominent figures in the industry have participated in this viral movement. Model Deeksha shared a video that starts with her sitting on the floor rolling chapatis before transitioning into a confident stride at Lakme Fashion Week. Similarly, Maharashtra-born model Sakshi Kumbhar posted footage of herself harvesting crops in a simple kurta, which cuts immediately to her walking a runway in a sleek black designer garment.

Other participants include Nakul Bhardwaj, who documented a journey from household chores to walking for the luxury fashion brand Versace. Models Karan and Raj Dobal shared similar clips showing them carrying water and chopping wood in their home regions before appearing at major fashion showcases like Lakme Fashion Week. Bengaluru-based model Sangeetha Ramesh also joined the trend by contrasting home-based chapati preparation with her appearances in silver designer evening wear.

Understanding the Real Lives Behind the Glamour

These videos offer an alternative perspective to the common assumption that a model's life consists entirely of luxury and celebration. Many individuals working within high-end fashion originated from small towns and rural villages, meaning family responsibilities and local cultural traditions remain core parts of their identities. While these clips celebrate the pride of stepping from humble backgrounds into major career achievements, they also serve as a reminder that the glamour of the runway is often supported by quiet, hardworking roots away from the spotlight.

Sources: Mathrubhumi, Mathrubhumi.

Frequently asked questions

What is the Hometown versus Runway trend?
It is a popular Instagram trend where Indian fashion models contrast their everyday village lives, such as doing household chores or farming, with their glamorous appearances on professional runways.
Which music is commonly used in these videos?
The majority of these videos are set to the Gadhwali song Swami Pardesh.
Which fashion events are featured by the models?
Models have featured major events like Lakme Fashion Week alongside international luxury brand stages.
What message do the viral videos convey?
The videos show that behind the glamour and luxury of the fashion world, models maintain their ties to rural roots, family responsibilities, and hometown lifestyles.
Written by

E. V. Ramasamy

E. V. Ramasamy is a Senior Content Writer focused on creating informative, engaging, and reader-friendly content for digital platforms. His work emphasizes clear communication…